오프라인의 즉시성과 온라인의 편의성을 결합한 1인 가구 맞춤형 옴니채널 유통 및 프로모션 전략을 제안합니다.
#옴니채널쇼핑행태
80.0%가 직접 구매하며 온오프라인의 각기 다른 강점을 활용해 쇼핑을 수행함.
#채널별구매규격
오프라인 소량 구매(66.5%)와 온라인 대량 구매(35.7%)가 명확히 분화됨.
#남성온라인대량
남성 이용자의 43.6%가 온라인 대량 구매를 선호하며 비축형 소비를 지향함.
#유통전략이원화
즉시성의 오프라인과 가성비의 온라인 등 채널 특성에 맞춘 상품 구성이 관건.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
