압도적 1위 네이버웹툰과 추격하는 카카오웹툰의 사용자 데모그래픽을 비교하고, 각 플랫폼의 강점을 벤치마킹하여 경쟁 우위를 점하는 방법을 모색합니다.
#네이버시장지배
네이버웹툰이 이용률 88.8%를 기록하며 대중적 리더십을 공고히 유지함.
#카카오의차별화
여성 이용자 52.3%가 카카오를 선택하며 특정 타겟 대상 경쟁력을 확보함.
#장르포트폴리오
남성향 액션(네이버)과 여성향 로맨스(카카오)가 플랫폼의 성격을 결정함.
#벤치마킹지표
여성향 시장 공략을 위해 카카오의 로맨스 라인업과 작화 큐레이션 참고함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
