가장 익숙한 서비스'라는 강력한 심리적 장벽을 구축한 네이버 생태계 내에서 브랜드가 신뢰 자산을 축적하고 구매 접점을 관리하는 핵심 성공 방정식을 제안합니다.
#습관적포털이용
이용률 81.6%의 네이버는 익숙함을 무기로 사용자의 일상 검색을 선점하고 있음.
#생활정보점유율
생활 정보 검색의 76.1%가 네이버에 집중되어 높은 생활 밀착형 지수를 보임.
#네이버생태계
블로그와 쇼핑 등 검색 결과와 연동된 생태계가 강력한 사용자 락인을 형성함.
#정보신뢰의거점
익숙한 환경에서의 검색 결과가 실질적인 방문과 구매 결정을 이끄는 핵심임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
