2030 세대의 '장소 및 쇼핑' 정보 탐색 행태를 분석하여, 비주얼 브랜딩과 신뢰 기반 UGC를 결합한 하이브리드 마케팅 전략의 핵심을 공개합니다.
#MZ세대검색공식
인스타그램에서 트렌드를 발견하고 네이버에서 상세 정보를 검증하는 행태임.
#시각매체영향력
콘텐츠 정보 검색에서 유튜브(59.4%)가 네이버와 경쟁하며 채널을 분할함.
#복합검색여정
단일 플랫폼이 아닌 SNS와 포털을 넘나드는 다단계 검색 패턴이 보편화되는 중임.
#여성장소탐색
여성 이용자들은 장소와 트렌드 정보를 찾기 위해 인스타그램을 주력으로 활용함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
