가격 민감도가 가장 높은 20대와 온라인 전환을 주도하는 30대의 소비 행태를 분석하여 미래 고객 선점 전략을 제시합니다.
#30대온라인전환
30대를 중심으로 온라인 식료품 구매가 급증하며 디지털 전환의 주축이 됨.
#즉각적구매니즈
온라인 이용자의 56.0%가 긴급한 필요에 의해 구매하며 즉시성을 중시함.
#가성비중심소비
20대를 필두로 가격(45.6% 중요도 상승)이 구매 결정의 절대적 변수가 됨.
#편의성극대화
젊은 층의 즉시적 수요(56.0%)를 겨냥한 배송 시스템 고도화가 경쟁력임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
