실물 카드를 넘어 핵심 수단으로 부상한 모바일 결제 시장을 분석하고, 온·오프라인 채널별 최적의 결제 환경 구축 전략을 제안합니다.
#모바일결제대세
모바일 결제가 4.64점을 기록하며 실물 카드를 제치고 주류 수단이 됨.
#온라인간편결제
온라인 결제의 79.0%가 간편결제로 이루어지며 압도적 주도권 확보함.
#결제수단전환
전체 소비자의 49.0%가 온라인 결제를 선호하며 결제 중심축이 이동함.
#채널별주력수단
온라인은 간편결제, 오프라인은 실물 카드가 여전히 각자의 강점을 보임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
