소비자들이 가격 비교 정보와 유튜브 동영상 콘텐츠를 결합하여 더욱 직관적인 쇼핑을 즐기고 있습니다. 미디어 채널 다변화에 따른 정보 습득의 변화와 플랫폼의 마케팅 대응 전략을 심층 분석합니다.
#정보원우선순위
소비자의 50.4%가 가격 비교 정보를 구매 결정의 핵심으로 활용
#미디어의힘
20대 44.1%가 유튜브 콘텐츠를 통해 직관적인 구매 결정 수행
#탐색효율화
가격(53.0%)과 배송(44.7%) 위주의 명확한 정보 제공 니즈 증가
#채널간시너지
가격 비교 채널과 동영상 플랫폼을 유기적으로 활용하는 행태 포착
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
