남성 소비자의 구매 의향 1위로 떠오른 썬케어 카테고리를 선점하기 위한 제형 개발 및 마케팅 포인트를 짚어봅니다.
#썬케어구매의향
남성 45.5%가 자외선 차단제 구매를 희망하며 가장 유망한 품목으로 부상함.
#사용감장벽존재
응답자 59.1%가 끈적임을 기피 요인으로 꼽아 산뜻한 제형 개발이 관건임.
#편의성중심기획
스틱이나 스프레이 등 사용이 간편한 형태에 대한 잠재적 수요가 확인됨.
#신규시장선점
기존 스킨케어 너머 썬케어 카테고리 강화가 브랜드 성장의 핵심 지표임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
