2030의 트러블 케어부터 4050의 탄력 관리까지, 연령대별 핵심 니즈를 공략하는 제품 포트폴리오 전략을 제시합니다.
#세대별고민분화
2030 트러블과 4050 탄력 저하 등 연령별로 상이한 고민이 확인됨.
#연령별브랜드차
50대 56.7%의 전용 제품 선호에 대응하는 타겟 특화 마케팅이 유효함.
#효과중심의선택
전 세대 공통으로 36.3%가 효과를 중시하며 실질적 기능 개선을 원함.
#맞춤형솔루션
타겟 연령의 페인포인트를 정확히 타격하는 기능성 라인업 강화가 관건임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
