4050 세대와 확연히 다른 2030 남성들의 뷰티 소비 행태와 자외선 차단제 시장의 기회 요인을 분석합니다.
#젠더뉴트럴확산
20대 27.7%가 남성 전용 제품을 기피하며 성별 무관 제품 선호도가 상승함.
#썬케어성장동력
자외선 차단제 구매 의향이 45.5%로 1위를 기록하며 시장 확대를 주도함.
#실용적구매기준
피부 적합성(47.5%)과 실질적 효과를 중시하는 데이터 기반 소비가 정착됨.
#세대별이용분화
50대 56.7%의 전용 제품 선호와 20대의 탈전용화 경향이 극명하게 대조됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
