신규 유입 고객이 겪는 정보 비대칭과 제형 거부감을 해결하는 솔루션을 탐구합니다. 젤리·액상 등 대안 제형을 통한 20대 타겟 확장 전략을 포함합니다.
#제형선호변화
20대에서 젤리형(13.9%) 및 액상형(9.6%) 선호도가 타 연령 대비 높음
#정보탐색장벽
46.1%가 증상 검색을 통해 스스로 해결책을 찾는 능동적 태도를 보임
#전문가신뢰
제품 조합 시 약사·의사(46.1%)의 추천이 구매 결정에 큰 영향
#편의성소구
젊은 층을 타겟으로 간식처럼 즐길 수 있는 제형 개발이 기회 요인
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
