크림·클렌저 중심의 진입 단계를 지나 수분패드, 스팟케어 등 고기능성 세분화 제품군으로 이동하는 소비자 트렌드를 분석합니다.
#기초너머기능성
수분패드(28.7%)와 스팟케어(28.2%) 등 스페셜 케어 수요 확대됨.
#에센스세럼니즈
23.5%가 에센스 사용을 희망하며 고기능성 라인업의 성장이 기대됨.
#포트폴리오재편
크림 중심 기초를 넘어 고민 해결형 스페셜 케어로 확장이 필수임.
#립프라이머부상
색조에서도 24.5%가 립프라이머를 지목하며 세분화된 니즈가 포착됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
