H&B 스토어, 대형마트, 온라인 오픈마켓 등 혼재된 구매 채널 환경에서 브랜드 인지도와 매출을 동시에 잡는 유통 전략을 제안합니다.
#온오프채널혼재
H&B(37.3%)와 대형마트(36.8%), 온라인(35.0%)이 고르게 이용됨.
#옴니채널전략
오프라인 체험과 온라인 정보 탐색을 연계한 시너지 창출이 관건임.
#H&B스토어강점
37.3% 이용률로 오프라인 테스트 및 조언을 얻는 핵심 거점으로 작동함.
#온라인정보탐색
35.0% 이용률의 온라인 채널에서 상세 후기와 성분 정보 강화 요구됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
