2026년 기대되는 식음료 기업들의 공통점은 견고한 '신뢰 자산'입니다. 단기적 성과를 넘어 소비자의 지지를 이끌어내는 브랜드 철학 및 ESG 경영의 중요성을 심층 분석합니다.
#브랜드신뢰가치
오뚜기 이용자의 60.7%가 신뢰를 기반으로 미래 성장을 기대하는 것으로 확인됨.
#기업이미지중요
동원F&B(61.1%) 등 다수 기업에서 신뢰가 품질보다 높은 기대 요인으로 작용함.
#맛과품질의기본
농심(39.1%) 등은 맛과 품질에 대한 기대가 여전히 강력한 지지 기반을 형성함.
#지속가능한성장
소비자들은 기업의 정체성과 가치를 보고 미래의 장기적인 신뢰를 부여하는 중임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
