브랜드 이미지보다 실제 사용감과 타인의 평가에 민감한 남성 소비자의 구매 여정(Customer Journey)을 분석합니다.
#후기기반구매
51.1%가 부정적 리뷰 시 구매를 포기하며 온라인 평판 관리가 필수적임.
#30대리뷰민감
30대 응답자 56.8%가 사용자 후기를 중시하여 데이터 기반 소통이 주효함.
#제품성능검증
47.5%가 피부 적합성을 최우선시하므로 실사용 테스트 결과 강조가 필요함.
#사용험중시태도
끈적임 등 부정적 사용감(59.1%)을 피하려는 실용적 선택 기준이 뚜렷함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
