소비자 10명 중 7명 이상이 건강 관리에 집중하는 가운데 면역력과 피로회복 중심의 시장 구조를 분석합니다. 연령별로 상이한 고민과 구매 여정에 맞춘 디지털 마케팅 전략을 제안합니다.
#면역력피로회복
65.4%가 면역력을, 58.3%가 피로회복을 위해 섭취함
#디지털구매여정
네이버(42.1%)와 쿠팡(42.3%)이 주요 구매 채널로 안착
#효능중심선택
구매 시 고려 요소 1위는 효능(53.9%), 2위 영양성분(41.9%)
#필수재인식
섭취자의 51.9%가 건기식을 필수 생활비로 인식함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
