건강을 아낄 수 없는 필수 비용으로 인식하는 20대의 심리와 고연령층의 효능 집착 경향을 분석합니다. 경기 불황 속에서도 지출을 유지하거나 늘리는 심리적 동기를 탐구합니다.
#심리적마지노선
52.5%가 건강은 지출을 아낄 수 없는 필수 영역이라 응답
#20대필수재
20대의 51.9%가 건기식을 기본적인 생활비로 인식함
#합리적방어소비
지출 절감 시 47.1%가 프로모션을, 38.7%가 대용량 구매를 선택
#안정적성장
전체 응답자의 88.1%가 건기식 지출을 유지하거나 확대함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
