소비자의 가격 민감도 증대와 온라인 채널 쏠림 현상을 분석하고, 쿠팡 중심의 3강 구도 속 유통 전략을 제안합니다.
#가격민감도상승
소비자 45.6%가 가격을 제1의 고려 요인으로 꼽으며 실리 중심 소비로 이동함.
#온라인채널성장
온라인 구매 증가율(41.7%)이 오프라인의 2배에 달하며 유통의 중심이 이동함.
#식료품3강구도
쿠팡(80.2%), 네이버(65.5%), 컬리(50.0%)가 온라인 식료품 시장을 장악함.
#20대소비행태
20대를 필두로 한 전 연령대에서 고물가에 대응한 가격 저항선 관리가 감지됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
