국가별 지배적 사업자 현황과 사용자 니즈 차이를 기반으로, 효과적인 검색 시장 진입 및 경쟁 우위 확보를 위한 맞춤형 로컬라이제이션 전략을 제안합니다.
#유튜브검색정착
3국 모두에서 정보 탐색 채널 1~2위를 기록하며 검색 도구로 진화함.
#동영상정보습득
텍스트보다 직관적인 영상 기반 정보 습득 방식이 전 국가에서 주류임.
#검색채널다변화
기존 포털 중심에서 영상 플랫폼으로 검색의 시작점이 이동하는 현상임.
#최상위권안착
자주 이용하는 검색 서비스 3위권 진입으로 강력한 영향력을 입증함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
