신규 시장 진출 시 리스크를 최소화하고 브랜드 인지도를 빠르게 확보하기 위한 크림 및 클렌저 중심의 전략적 라인업 구성을 제안합니다.
#시장진입관문
경험자 81.2%가 스킨케어를 사용하며 크림(41.4%)이 입문 필수템임.
#클렌저전략제품
36.9%가 클렌저를 사용해 시장 진출 초기 게이트웨이로 적합함.
#기초제품경쟁력
크림과 클렌저로 인지도를 확보한 뒤 기능성 제품으로 확장 전략 유효.
#효능중심의소구
39.8%가 효능을 중시하므로 입문 제품부터 가시적 결과 증명 필요함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
