연령별 주 구매 채널의 격차를 통해 살펴본 유통 시장의 세대교체 흐름과 향후 전망을 다룹니다.
#세대별채널경합
4050 마트 선호와 1030 편의점 선호로 주 구매처 주도권이 나뉘는 중임.
#장보기패턴변화
젊은 층은 소량 즉시 구매를 장보기로 정의하며 편의점 의존도를 높임.
#신상구매의향차
20대 37.4%가 신상을 선호하며 트렌드 중심의 소비 행태를 강하게 보임.
#유통시장재편
전통적 마트 장보기 방식에서 세대별 최적화 채널로의 전환이 뚜렷함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
