40대는 오뚜기, 50대는 CJ제일제당을 선호하는 등 연령대별 뚜렷한 선호 차이가 확인되었습니다. 핵심 타겟층의 니즈를 공략하기 위한 세분화된 커뮤니케이션 전략을 제안합니다.
#40대오뚜기선호
40대 응답자 48.7%의 강력한 지지를 바탕으로 오뚜기가 시장 호감도 1위를 점함.
#50대CJ지지도
CJ제일제당은 50대(47.4%)의 높은 신뢰를 확보하며 세대별 주류 브랜드가 됨.
#지역별기대격차
서울 거주자의 25.4%가 삼양식품을 기대주로 꼽으며 트렌드 민감도를 반영함.
#세대맞춤형소구
브랜드별로 핵심 지지층이 달라 연령별 페인포인트를 공략한 메시지 설계 요구됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
