여성의 안정 추구형 성향과 남성의 수익 지향형 성향을 대조하여, 성별에 따른 최적화된 금융 마케팅 및 교육 콘텐츠 방향을 도출합니다.
#성별투자성향차
여성 80.3%의 예적금 선호와 남성의 위험 자산 지향이 뚜렷한 대조를 이루고 있음.
#남성적극투자형
남성 이용자의 55.4%가 주식 거래를 선호하며 고수익 고위험 자산에 집중하는 중임.
#여성안정성중시
여성 38.6%가 원금 보존에 가치를 두어 안정적인 자산 운용 서비스를 선호함.
#지식수준인식차
남성 58.6%가 지식을 높게 평가하나 여성 60.5%는 초보라 답해 지원책이 상이함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
