미래 수입을 위한 자기계발 분야에서 뚜렷하게 나타나는 성별 선호 차이를 분석하고, 타겟별 맞춤형 커뮤니케이션 가이드를 제공합니다.
#성별선호도격차
여성 47.8%의 어학 선호와 남성 31.0%의 투자 선호가 뚜렷하게 대조됨.
#남성공학계열
공학 전공 36.5%인 남학생을 중심으로 기술 및 투자 관련 니즈가 큼.
#여성어학집중
글로벌 역량(47.8%)을 중시하는 여성 대학생의 뚜렷한 학습 목표 확인됨.
#전공과계발상관
소속 전공에 따라 선호하는 자기계발 분야가 분화되는 경향이 관찰됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
