남성과 여성의 뚜렷한 소비 행태 차이를 기반으로 한 정교한 세그먼테이션 마케팅 및 커뮤니케이션 전략을 다룹니다.
#여성식생활주도
직접 요리(65.7%)와 배달(81.3%) 이용률이 남성보다 높아 시장 영향력이 큼.
#간식소비니즈차
여성의 37.3%가 간식을 즐겨 감성적인 디저트 및 스낵 카테고리 확장이 유리함.
#남성비축형구매
온라인 대량 구매율 43.6%를 기록한 남성을 위한 가성비 프로모션이 주효함.
#성별타겟메시지
요리의 즐거움을 강조하는 여성향 콘텐츠와 편리함을 강조하는 남성향 소구 전략.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
