소액으로 시작하는 조기 투자자 세그먼트를 선점하기 위한 MTS/HTS 기능 고도화 및 데이터 기반의 개인화 금융 서비스 방안을 탐색합니다.
#소액투자성장세
20대 69.9%의 높은 관심도를 바탕으로 해외 주식 소액 투자가 신규 먹거리가 됨.
#진입장벽해소
초보 투자자 45.2%의 눈높이에 맞춘 간편한 인터페이스가 고객 선점의 핵심임.
#리텐션전략지표
존버 성향의 34.1%를 위해 적기 매도 알림과 교육 콘텐츠 연동이 매우 효과적임.
#핀테크경쟁력
이슈에 기민하게 반응하는 콘텐츠가 유저의 지속적인 앱 체류와 거래를 유도함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
