뉴스·유튜브 기반의 정보 탐색이 투자자의 '직관적 판단'에 미치는 영향을 분석하고, 신뢰도 높은 금융 콘텐츠 유통 체계를 제안합니다.
#뉴스유튜브영향
정보 습득 시 뉴스(48.1%)와 유튜브(38.5%)가 사용자의 인지 과정을 지배함.
#이슈기반의결정
투자자 35.7%가 뉴스 속보에 즉각 반응하며 상품 가입을 결정하는 행태를 보임.
#젊은층직관투자
20대 33.3%가 분석보다 감에 의존하며 트렌드에 민감한 투자 여정을 수행하는 중임.
#콘텐츠최적화
딱딱한 리포트보다 유튜브 기반의 직관적 정보 가공이 고객 락인에 더욱 효과적임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
