쿠팡의 압도적 우위 속에서 네이버쇼핑과 마켓컬리를 활용한 타겟별 차별화된 유통 및 영업 최적화 방안을 다룹니다.
#쿠팡의압도적우위
최근 3개월 이용률 67.0%를 기록한 쿠팡이 온라인 식료품 시장의 절대 강자임.
#배송속도경쟁력
이용자 51.5%가 빠른 배송에 만족하며 쿠팡을 주력 채널로 선택하는 동인이 됨.
#가격혜택의가치
응답자 42.9%가 가격 이점을 이유로 채널을 이동하며 가성비 경쟁이 심화됨.
#채널별특화전략
쿠팡의 속도와 네이버의 비교 기능 등 플랫폼별 강점에 맞춘 MD 구성 필수.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
