외식비(59.3%)와 식품비(57.3%)가 지출의 대부분을 차지하는 1인 가구의 소비 패턴은 편의점과 온라인 쇼핑몰로의 집중을 가속화합니다.
#지출구조
외식비 59.3%, 식품비 57.3%로 주거비(43.6%)보다 높은 지출
#불편함해소
47.3%가 식사 챙기기를 번거로워하며 해결 대안을 적극 모색
#채널선호
편의점 및 온라인 쇼핑몰이 1인 가구 핵심 소비 채널로 기능
#시간절약
자유로운 시간 확보'를 위해 식사 준비 시간을 줄이려는 욕구 강함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
