검색(55.9%)과 유튜브(29.5%)를 오가는 소비자의 능동적 정보 탐색과 온라인 구매 전환 과정을 분석합니다. 신뢰도 높은 정보성 콘텐츠의 역할을 강조합니다.
#검색중심여정
55.9%가 인터넷 검색을 통해 건기식 정보를 획득함
#유튜브영향력
소비자 10명 중 3명(29.5%)은 유튜브 등 동영상 플랫폼을 활용
#온라인전환율
네이버와 쿠팡이 온라인 구매 채널의 84% 이상을 점유함
#고민키워드검색
소비자의 46.1%가 본인의 구체적인 증상을 직접 검색하여 유입됨
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
