20대(체력), 40대(체중), 50대(면역력)로 분화된 연령별 니즈와 성별 구매 행태를 분석합니다. 고객 생애 주기에 따른 맞춤형 CRM 및 제품 전략을 제시합니다.
#연령별고민격차
20대 체력, 40대 체중(61.5%), 50대 면역력(51.9%) 등 타겟별 니즈 선명
#충성도확보
건기식 지출을 유지/확대하는 88.1%를 위한 멤버십 전략 필요
#정기배송기회
건강을 포기할 수 없는 영역(52.5%)으로 보는 심리를 활용한 구독 서비스
#브랜드스토어활용
40대 이용률이 높은 네이버 브랜드 스토어를 통한 라이브 커머스 강화
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
