정량적 데이터를 통해 국가별 검색 플랫폼의 위상을 객관적으로 비교하고, 세대별 이용 행태 데이터를 바탕으로 향후 시장의 판도 변화를 예측합니다.
#한국네이버독주
네이버가 72.9%의 압도적 점유율로 한국 내 로컬 챔피언 지위를 유지함.
#미국구글강세
미국 시장은 구글이 59.9%로 지배적인 영향력을 행사하며 1위에 안착함.
#일본파편화시장
3개 플랫폼이 30% 내외로 경쟁하는 일본은 시장 진입 유연성이 높음.
#로컬대글로벌
국가마다 로컬 플랫폼과 글로벌 강자의 점유율 균형점이 상이하게 나타남.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
