편의점이 대형마트를 제치고 핵심 근거리 채널로 급부상한 배경과 식료품 구매 패턴 변화를 분석합니다.
#식사해결채널
간편식 구매 34.4% 증가로 편의점이 1인 가구의 핵심 식사 거점이 됨.
#대형마트추월
이용률 87.0%를 기록하며 대형마트를 제치고 근거리 주류 채널로 등극함.
#혼밥문화안착
이용자 77.6%가 혼자 취식하며 집(86.6%)에서의 간편한 식사를 지향함.
#리테일트렌드
즉석밥(23% 감소)보다 완성형 간편식 선호도가 높아지는 질적 변화 확인.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
