대량 구매의 마트와 차별화되는 편의점만의 소량·즉시 구매 목적에 최적화된 상품 기획 전략을 제안합니다.
#편의점MD핵심
할인 혜택(54.6%)과 맛(50.7%)이 신선도보다 우선되는 특화 MD 선호함.
#PB상품경쟁력
37% 이상의 젊은 층이 트렌디한 신상에 반응하며 PB 수요를 견인함.
#가공식품강세
번들 행사가 가능한 가공식품과 음료가 편의점 매출의 실질적 주축임.
#취향저격상품
캐릭터 콜라보 등 독점적 가치를 지닌 MD 기획이 고객을 묶어두는 열쇠.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
