투자 지식 부족으로 불안을 겪는 초보 투자자들의 페인 포인트(Pain Point)를 분석하고, 이를 해결하기 위한 로보어드바이저 및 교육 서비스 전략을 수립합니다.
#초보투자자비중
응답자의 45.2%가 초보로 분류되어 직관적이고 쉬운 가이드 제공이 절실한 상황임.
#손실대응소극성
손실 시 34.1%가 무조건 버티기를 선택하며 전문적인 관리 기능의 필요성을 증명함.
#투자불안지표
이용자 31.6%가 불안감을 호소하여 심리적 안정감이 리텐션 확보의 결정적 요인임.
#솔루션의필요성
리스크 대응력이 약한 초보층을 위한 자동 리밸런싱 기능이 강력한 소구점이 됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
