소비자가 AI 가전 정보를 습득하는 경로와 개인정보 우려(58.2%)를 불식시키기 위한 신뢰 중심의 미디어 믹스 전략을 제안합니다.
#후기영향력
실사용자의 만족도(46.5%) 데이터를 활용한 진정성 있는 후기 콘텐츠의 필요성 대두
#보안투명성
데이터 처리 방침의 투명한 공개를 통해 프라이버시 우려(58.2%)를 불식시켜야 함
#콘텐츠소구
단순 기능 나열보다 '나에게 딱 맞는' 개인화된 가치를 보여주는 시나리오 중심 콘텐츠
#정보불균형
연령대별 기술 이해도 차이를 고려한 매체별 맞춤형 정보 제공 전략 필수
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
