높은 가격(58.3%)에 대한 심리적 저항을 줄이기 위해, AI 가전이 제공하는 시간적·실질적 효용(30.8%)을 경험시키는 전략을 분석합니다.
#가격결정력
가격이 동일하다면 AI 제품을 선택하겠다는 응답이 78.1%로 압도적임
#효용체험
사용 경험자의 30.8%가 '시간 절약'을 가장 큰 장점으로 꼽으며 높은 만족도를 보임
#조작편의성
실제 사용자의 43.6%가 '편리한 조작'에 만족하며 복잡한 기술보다 편의성을 중시
#체험유도
높은 가격 부담을 상쇄하기 위해 매장 시연 및 단기 렌탈 프로그램 활성화 필요
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
