고연령층의 효능 중심 프리미엄 선호와 젊은 층의 가성비 니즈를 비교 분석합니다. 자산 가치로서의 건강 관리 행태와 그에 따른 제품 포트폴리오 전략을 제시합니다.
#고연령프리미엄
50대 이상은 가격보다 효능과 영양성분 함량을 절대적으로 중시
#청년가성비
2030세대는 타 연령 대비 가격을 주요 선택 기준으로 고려함
#40대네이버선호
40대 소비자 사이에서 네이버를 통한 구매 비중이 높게 형성됨
#제형다변화
20대의 13.9%가 젤리형을, 9.6%가 액상형 제형을 선호함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
