개인용 툴의 업무 환경 지배 현상을 분석하고, 사용자 친화적 UX를 통한 B2B 시장 점유율 확대 전략을 제안합니다.
#B2C경험의전이
카카오톡(47.9%)과 네이버메일(28.0%)이 업무 환경의 주류 툴로 안착함.
#익숙함의경쟁력
개인적으로 사용하던 툴을 업무에 그대로 적용하려는 실무자 중심 경향임.
#신규표준의등장
챗GPT가 인지도 85.6%를 기록하며 AI 기반 업무 환경으로의 전환을 주도함.
#업무툴시장지표
사용자 경험(UX)의 편의성이 기업용 솔루션 선택의 결정적 변수로 작용함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
