여행 스타일의 초세분화 현상과 4-5일 단기 아시아 여행 선호 트렌드를 분석하고, 타겟별 맞춤형 전략을 제언합니다.
#연령별여행스타일
2030은 해외와 국내를 병행하나 4050은 국내 위주로 활동하며 세대별 반경이 상이함.
#아시아여행대세
해외여행객의 57.6%가 4~5일의 단기 아시아 여행을 선호하며 일본과 동남아가 주류임.
#지역선호도격차
일본(43.5%)과 동남아(39.3%)가 해외여행 시장의 핵심 수요를 견고하게 형성 중임.
#장단거리니즈차
여성은 유명지 장거리를, 남성은 알려지지 않은 곳의 단거리 여행을 선호하는 경향임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
