소비자 10명 중 8명이 건강 관리에 주목하며 음료 선택 기준이 근본적으로 변화하고 있습니다. 당류 저감 및 기능성 강화가 필수적인 시장 환경을 분석합니다.
#음료건강관여도
65.7%가 음료 선택 시 건강을 고려하며 음식보다 높은 민감도를 보임.
#당류기피현상
소비자 62.1%가 당류를 경계하며 저당 음료 시장의 성장 동력이 됨.
#탄산소비의감소
탄산음료 소비가 40.3% 급감하며 전통적 고당도 음료의 입지가 위축됨.
#카테고리전환
커피(31.6%)와 유제품(26.5%)이 탄산의 대안으로 부상하며 시장 재편함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
