네이버와 카카오의 양강 구도 속, 플랫폼 선택의 핵심 동인인 콘텐츠 충성도와 성별에 따른 소비 패턴 차이를 심층 분석합니다.
#플랫폼양강구도
네이버웹툰(88.8%)과 카카오웹툰(47.0%)이 시장의 주도권을 분점함.
#콘텐츠기반락인
60.4%가 특정 작품을 위해 플랫폼을 이용하며 콘텐츠 충성도가 매우 높음.
#성별선호도격차
남성은 네이버(93.1%), 여성은 카카오(52.3%) 이용률이 상대적으로 높음.
#이용동기데이터
정기 구독 작품의 유무가 단순 앱 편의성보다 플랫폼 선택에 큰 영향을 미침.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
