매일 접속하는 고관여 이용자를 대상으로 한 구독 모델 설계와 기다리면 무료 등 수익화 모델의 고도화 방안을 다룹니다.
#콘텐츠락인효과
60.4%가 보던 작품을 위해 방문하며 핵심 IP가 플랫폼 유지를 결정함.
#수수료수익기반
주 5회 이상 이용하는 헤비 유저(35.0%)가 유료 과금 시장의 핵심 축임.
#개인화추천니즈
취향 기반의 장르 제안이 인기 순위 노출보다 실질적인 열람을 더 잘 이끌어냄.
#BM고도화전략
매일 접속자(32.7%)를 대상으로 한 구독 상품이 안정적 수익화의 열쇠임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
