2030세대의 일본 여행 선호와 4050세대의 동남아 휴양 수요를 기반으로 한 마케팅 이원화 전략 및 상품 기획 방향성을 제시합니다.
#타겟세그먼트화
연령과 소득에 따라 선호 여행지가 달라 상품 포트폴리오의 정교한 초세분화가 요구됨.
#연령별타겟지역
20대는 일본, 40대는 동남아 휴양지를 선호하며 세대별로 타겟 목적지가 명확히 갈림.
#계획형시니어층
60대 이상 74.9%가 다수 지역을 둘러보는 일정을 선호하며 패키지 상품의 주축이 됨.
#체류형소비패턴
2040 세대는 한 지역에 오래 머물며 현지를 깊게 체험하는 여유로운 방식을 지향함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
