2030세대의 ‘시간 보내기’ 목적과 50대의 ‘정보 탐색’ 니즈를 대조 분석하여, 인구통계학적 특성에 맞춘 플랫폼 이원화 전략을 수립합니다.
#수시접속젊은층
10대와 20대의 30% 이상이 플랫폼에 상시 접속하며 놀이로 활용함.
#50대정보탐색
50대 응답자 53.4%는 명확한 관심사 정보 탐색을 목적으로 이용하고 있음.
#성별채널선호
남성은 유튜브 쇼츠, 여성은 인스타그램 릴스를 선호하는 경향이 뚜렷함.
#세대별목적차이
시간 때우기(젊은 층)와 정보 획득(중장년)으로 이용 동기가 분화됨.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
