숏폼 콘텐츠의 높은 소비율 대비 낮은 제작율(9.8%)의 원인을 분석하고, 일반 사용자를 창작자로 전환하기 위한 UX 개선책을 제안합니다.
#제작경험률9.8%
숏폼 시청은 보편화되었으나 직접 제작에 참여하는 비중은 10% 미만임.
#창작자연령편중
10~30대 젊은 세대를 중심으로 숏폼 창작 활동이 제한적으로 이루어짐.
#수동적시청행태
대부분의 사용자가 콘텐츠를 직접 생산하기보다 소비하는 역할에 머무름.
#제작장벽존재
낮은 제작 경험률은 영상 편집 및 창작에 대한 심리적 장벽을 시사함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
