1인 가구는 나만의 공간(85.3%)을 위해 경제적 부담(72.6%)과 가사 노동의 번거로움을 기꺼이 감수하는 '자유 중심적' 소비 패턴을 보입니다.
#공간애착
85.3%가 나만의 공간이 생긴 것에 대해 가장 큰 만족을 느낌
#번거로움감수
46.8%가 집안일이 부담스럽지만 자유를 위해 이를 감수 중
#독립동기
20대 80.5%가 비자발적(학업/직장) 동기로 독립을 시작
#심리적불안
생활비 및 주거비 부담을 느끼는 비율이 72.6%에 달함
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
