가격보다 개인정보 보안과 정교한 맞춤 케어를 중시하는 고소득층 타겟 분석. 프리미엄 라인업이 갖춰야 할 차별화 포인트를 짚어봅니다.
#고소득타겟니즈
개인정보 보안에 민감한 고소득층을 위한 강력한 보안 프레임워크 구축함.
#프리미엄가치
정교한 개인화 맞춤 서비스와 자동 작동(58.7%)이 프리미엄의 기준임.
#보안기술차별화
59.2%의 보안 우려를 해결하기 위해 온디바이스 AI 기술 적용이 유효함.
#맞춤형케어수요
고소득층 대상의 고관여 제품일수록 데이터 프라이버시 보호가 성패 결정함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
