성장 잠재력이 큰 생성형 AI와 콘텐츠 멤버십 시장의 미충족 니즈를 탐색합니다. 고객이 서비스를 체감하고 일상에 스며들게 만드는 '프리미엄' 전략을 다룹니다.
#콘텐츠잠재력
콘텐츠 멤버십 유료 경험 없음 52.9%로 시장 확대 가능성
#이용의향
생성형 AI 이용 의향(54.3%)이 쇼핑 멤버십보다 높게 나타남
#정보습득
남성 및 20대 중심으로 기술적 효용성에 대한 정보 수요 높음
#침투전략
핵심 기능 무료 제공을 통해 일상 속에 스며드는 전략 필요
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
