일본 여성 소비자가 뷰티 정보를 탐색하고 구매 결정을 내리는 미디어 및 채널 생태계를 분석합니다. Z세대의 셀렉트숍 발견 중심 경로와 3050세대의 드럭스토어 중심 오프라인 노출 전략을 비교합니다.
#오프라인발견
15~19세의 29.8%가 셀렉트숍을 이용하며 트렌드 발견의 핵심 오프라인 채널로 작동합니다.
#20대멀티접점
20대는 Amazon(15.9%) 및 전문 EC 등 온라인과 셀렉트숍 전반에서 넓은 접점을 가집니다.
#고연령매대집중
30대(65.7%), 50대(62.1%)는 드럭스토어 의존도가 높아 매대 프로모션이 직결됩니다.
#헤어제형다변화
10대 샴푸바(8.5%), 30대 린스바(9.5%) 사용 등 고체 제형의 이색 접점이 관찰됩니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
